Tuesday, September 1, 2009

SES SJ: News Search SEO
4 Comments | Posted by Adam Singer on Aug 14th, 2009 in Online PR, Press Release Optimization, SEO, Search Engine Strategies


Online Marketing Blog readers are well aware: news search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch.

What are the latest ways businesses and media are using content to tap into the power of news search? Mark Jackson, SEW Expert & President/CEO, VIZION Interactive moderates this group to dig deeper:

* Dana Todd, CMO, Newsforce
* Allison Fabella, SEO Manager, The Atlanta Journal-Constitution
* Greg Jarboe, President & Co-Founder, SEO-PR
* Lisa Buyer, President & CEO, The Buyer Group
* David Radicke, Consultant, SEO, SEM, Web Analytics, Radicke eCommerce
* Maile Ohye, Senior Developer Programs Engineer, Google

Mark led this session with a brief introduction of each speaker and quickly turned it over to let the panel members give their presentations.
Maile Ohye, Senior Developer Programs Engineer, Google

Maile shared in detail specifically how Google News works. Simplified, it is a simple three step process:

Crawl it – Googlebot crawls news sites that follow protocols

Group it – classification of news is important, like stories and categories are grouped

Rank it – a small story has a small effect on publishing activity. A big story has a large effect causing rapid, independent publishing activity worldwide. Google ranks stories by “aggregate editorial interest.”

Maile also took the time to stress that: “we do not have favoritism based on those who advertise with us.”

Optimizing all the elements of a news story:

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